Brand DesignMiit-Barcelona
Miit is where travelers meet the real Barcelona.
A playful twist on pronunciation (in Spanish, “i” sounds like “e”) turns miit into meet — a name that captures the heart of this social space: real connections, local vibes.
From parties to paella nights, Miit invites tourists to dive into authentic experiences and feel right at home.
This project brings Miit’s warm, lively spirit to life through a bold and welcoming visual identity.
01/Logo IdeasMiit
Miit borrows the pronouciation of letter “i” in Spanish, refers to English word Meet. A simple wordplay makes a funny look of the logo: two people greeting each other.
02/Color BookMosaic Inspiration
As a local social space, Miit needs vibrant colors to showcase the chrisma of Barcelona. Taking colors from mosaics around almost every street corner seems a solid idea. The colors will blend in with the city when put in use.
03/PatternsThe city itself as the playbook
Designed for curious, social 20-somethings, Miit’s brand is energetic, colorful, and built to stand out.
A lively palette of 8 colors brings flexibility to everything from posters to pop-ups.
Custom patterns, inspired by Barcelona’s rich culture, visually link the brand to local life — each one hinting at a different kind of adventure.
04/See how Miit looks:Social Media, Posters, Etc.
Some exciting examples of how Miit will pop up on your phone. On the street corners. In the city.
05/Byproducts:More to explore!
Miit’s social visuals stay true to the brand’s playful and vibrant tone — especially on Instagram, where bold colors and custom patterns take the spotlight.
The feed features not only event highlights, but also byproducts like brochures recommending local businesses — all designed to keep the community spirit going, online and off.
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